For years, the best way to hide a television in your living room was to turn it off. Samsung changed that in 2017 with The Frame, a TV that displays famous artwork when not in use. Dubbed an “art TV,” it became a hit. Now, LG is officially entering the competition.
Like Samsung’s The Frame, the new LG Gallery TV functions normally for watching shows, movies, or playing games. When you are finished, you can switch it to “Gallery Mode.” Instead of showing a blank black screen, the TV will cycle through a collection of artwork. LG says the TV will adjust its brightness and color throughout the day to fight glare and keep images clear.
The company says users can display their own personal photos in this mode. They can even use generative AI tools to create new artwork for display. If you do not add your own, the TV comes pre-loaded with 4,500 pieces of art to show in a digital slideshow.
The LG Gallery TV will be available sometime in 2026. It will come in two sizes: 55-inch and 65-inch. Both models are designed to sit flat against the wall and feature a removable magnetic frame, letting owners change its look. Inside, it uses an a7 AI processor, common in LG’s mid-range TVs. The display is a matte-finish MiniLED panel.
It is not yet clear if this is a full-array MiniLED panel or an edge-lit version marketed as MiniLED, a practice both LG and Samsung have used before.
This move places LG in a growing market. Beyond Samsung, companies like Hisense (with its CanvasTV), TCL (NXTVision TV), and Skyworth (Canvas Art TV) already sell similar art-focused TVs, often for hundreds of dollars less than The Frame.
The LG Gallery TV’s price has not been announced. However, sources like Bloomberg report LG is targeting a price competitive with Samsung. Currently, Samsung’s 55-inch Frame TV costs $1,499.99(~Php88,700), and the 65-inch model is $1,999.99(~Php118,300). LG’s model is expected to be in a similar range.
Source: LG