Anker Innovations is ending its multi-brand strategy. The company announced it will fold its five separate brands into a single name, Anker, effective immediately for new products.
The decision comes nearly 15 years after the company sold its first battery. Anker had built distinct brands for different categories: eufy for smart home devices, soundcore for audio, and SOLIX for energy products, among others. Founder Steven Yang said technology categories are no longer separate, so maintaining separate brands no longer makes sense. He also noted that a single brand allows the company to focus its marketing spending.
Existing products will transition to the new name gradually. Warranties and customer support will remain unchanged.
The company launched three new audio products using its THUS AI chip, which processes artificial intelligence directly on the device. The soundcore AeroClip 2 Pro is a clip-on earbud with AI transcription for calls and meetings. The Space 2 Pro are over-ear headphones with up to 60 hours of battery life. The Liberty Buds 2 are in-ear earbuds with eight microphones for clear calls.
Anker also introduced sleep earbuds called Sleep 4 and Sleep 4 Pro. The Pro model tracks heart rate and adjusts sounds to help users sleep. The company’s first bedside speakers, SleepLab and SleepLab Pro, also launched. The SleepLab Pro uses radar to monitor breathing and sleep without wearing any device.
In charging, Anker revealed the MagGo Power Bank Pro 2 with a built-in cooling fan. It can charge an iPhone 17 Pro to 50% in 25 minutes. The MagStand Charging Station combines three chargers into one. The Desktop USB-C Hub supports dual displays with 240Hz refresh rate. The Nano Universal Charger works in over 200 countries and charges four devices at once.
Anker introduced MindBase, a local AI hub that connects home devices and keeps data inside the home. It has 48 terabytes of storage. The MindBase Security Kit, launching later this year, includes the TrackLight Cam S1 with a 4K camera and the Video Doorbell S4 with a 180-degree view.
Other new items include the Robot Vacuum Omni E35 with 35,000Pa suction and a new robot lawn mower.
Anker Philippines will officially bring the unified brand to the country on September 22, 2026.