Laifen, a global personal care brand, has officially entered the Philippines. The company is introducing three smart hair dryer models: the Laifen Mini, the Laifen SE 2, and the Laifen SE Lite.
The Laifen Mini is a compact dryer that the company says is both powerful and gentle. It uses a motor that spins at 110,000 revolutions per minute for fast drying. It is lightweight at 299 grams and operates at a quiet 61 decibels. A key feature is its Smart Temperature Control, which checks and adjusts the heat 100 times every second to help prevent hair damage. It also has a special Child Mode with softer airflow and lower heat for young users. The Laifen Mini comes in Green, Blue, and White.
The Laifen SE 2 is an upgraded model with a motor speed of 108,000 RPM. It gives users 10 different styling combinations to choose from, using two airspeed and five temperature settings. Its temperature control system adjusts heat 80 times per second and it runs at a quiet 59 decibels.
For budget-conscious shoppers, the Laifen SE Lite offers a more affordable option. It is designed to be shorter and 15 percent lighter than the original SE model for easier handling. It uses 150 million negative ions to fight frizz and its temperature is regulated 50 times per second. It operates at 62 decibels. The SE Lite comes in Tan, Pink, and Purple.
The products are available for a limited time at discounted introductory prices through Laifen’s official stores on Shopee, Lazada, and TikTok. The Laifen Mini is priced at Php3,599 (from Php5,799), the Laifen SE 2 at Php4,499 (from Php7,499), and the Laifen SE Lite at Php1,999 (from Php3,799).