Beats has launched its newest flagship over-ear headphones, the Beats 360. The Apple-owned brand says they offer its best active noise cancellation yet along with Dolby Atmos sound.
The noise cancellation system is up to 1.75 times better than the Beats Studio Pro’s, based on internal company tests. A Transparency mode lets users hear their surroundings without removing the headphones. Voice calls use an AI-powered triple-mic system to cut background noise.
The Beats 360 headphones support Personalized Spatial Audio, which uses dynamic head tracking to create a 360-degree sound experience. Adaptive EQ adjusts the audio based on fit and personal hearing tests. They run on Bluetooth 5.3 and work with Android and Apple devices. Apps for Android and iOS let users adjust settings and access voice assistants. Physical buttons for volume, playback, and power are on the earcups.
The Beats 360 comes in Black, Cloud, Pink, and Sky. The memory foam headband and ear cushions can be swapped to change the look. The soft UltraPlush cushions come in Black and Cloud. The breathable Performance Knit cushions come in Black, Cloud, Navy, Pink, Sky, and Volt.
Battery life is rated at up to 32 hours per charge with ANC and Personalized Spatial Audio on. A five-minute fast charge adds an hour of listening time using USB-C. The headphones have IPX4 sweat resistance and come with a fabric case. They weigh 294.5 grams and measure 165.5 by 87.1 by 191.3 millimeters.
The Beats 360 is priced at $349.99 (~Php21,000). It is available on Amazon in Black, Cloud, and Sky. The Pink version is sold only on the Beats website. Pricing and availability in PH are still unknown, but they could be brought here by Digital Walker or Power Mac Center.