Facebook Dating is rolling out two new features designed to give users a break from the endless cycle of swiping. The platform, which is a free service inside the main Facebook app, hopes the additions will make finding a match feel less like work.
The social media giant announced the “dating assistant” and “Meet Cute.” These tools are a direct response to what many call “swipe fatigue,” the feeling of burnout from constantly judging profiles on other dating apps.
According to Facebook, hundreds of thousands of young adults, specifically those between 18 and 29 years old, create a profile on Facebook Dating each month. The number of successful matches in that age group has also increased by 10 percent compared to last year.
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The first new feature, the dating assistant, acts like a personal helper within the app. Instead of just filtering by basic details like age or education, users can ask the assistant for very specific matches using their own words. For example, someone could type, “Find me someone who loves hiking and indie movies,” and the assistant will try to find compatible profiles. It can also offer advice on improving a user’s own profile or suggest date ideas. This feature will be available in the Matches tab and is starting to become available to users in the US and Canada right now.
The second feature, called Meet Cute, takes a different approach. It aims to remove the effort of searching altogether by delivering a surprise match once a week. Facebook’s matching algorithm will pick someone it thinks is a good fit, and the user will be notified. They can then choose to start a conversation or simply pass on the match without any swiping required. Users can turn off the feature if they prefer not to receive these automatic matches.
Source: Meta