Chinese mobile brand OPPO and Hasselblad, a prominent name in photography, entered a strategic partnership in 2022.
The partnership led to photography innovations, mainly found on flagship OPPO phones like the latest Find X8 and Find X8 Pro. The team-up has proven to be a success and the duo has decided to renew their contract.
With the extended partnership, Hasselblad will help OPPO develop a next-generation imaging system for its upcoming flagship phones.
The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience.
Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to Oppo’s global users.
With the extension of our collaboration, we will push the boundaries of mobile imaging even further.
Pete Lau, OPPO Chief Product Officer
Hasselblad’s name and technologies were slapped on the camera hardware and software in OPPO’s flagship phones. These phones benefited from Hasselblad’s color science and features Hasselblad Portrait Modes that simulate classic lenses from the imaging company.
Select OPPO phones also have Hasselblad Master Mode, which is inspired by the Hasselblad X2D and Hasselblad XPan Mode.
We’ll see what this extended partnership has in store for us, so stay tuned for that.