New research suggests that the younger generation opts for online, player-vs-player games, while the older batch prefers single-player titles.
The study was conducted by MIDiA Research, which surveyed more than 9,000 gamers across different countries. It found out that those who are in the age bracket of 16-19 and 20-24 prefer Online PVP games (40% and 43%, respectively) while those who are in the 45-54 and 55+ bracket prefer Single Player titles (65% and 74%, respectively).
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As per the study, younger gamers are more into the competitive excitement and social engagement that PVP provides, and the experiences they can enjoy with friends.
Meanwhile, the older crowds prefer the solitary focus and narrative storytelling of single-player titles.
Still, the headline reads that “most gamers prefer single-player games.” Rightfully so, as the data shows of all the gamers surveyed, 53% of them prefer solo titles.
Another certain conclusion is, that no matter the age bracket, PVE (player vs environment) is the least popular, followed by Couch co-op play styles.
MIDiA then advised single-player game publishers to strategically time their releases. For one, they can launch their games in periods when online titles are waning and players want a change of pace and cool down from intense, competitive gaming.
Source: MIDiA Research