The new iPhone 17 series and iPhone Air are now officially available in the Philippines through Apple Premium Resellers.
Different retailers had their own interesting freebies in an attempt to lure people in. The strategy was proven to be effective as many have started lining up days even before the midnight launch last October 16.

Beyond the Box and Digital Walker have given away over Php100,000 worth of freebies to the first 20 customers at their three branches. That included a MacBook Air 13-inch M2. Those who pre-order will even have a chance to win a brand-new Tesla.
Meanwhile, the first customers who got the new iPhones in select Power Mac Center branches took home a free iPhone 16e or Apple Watch Ultra 2.

Other retailers like Abenson, iStudio, Digimap, and more also have their own respective tricks and freebies that make the new iPhones worth getting on the first day.
Home Credit and almost all major credit cards also promoted their own respective offers for those who want to get the latest Apple smartphones on installment plans.
For a quick recap, the iPhone 17 has a starting price of Php57,999, the iPhone Air starts at Php72,990, while the iPhone 17 Pro and Pro Max start at Php79,990 and Php86,990, respectively.