Apple has launched a complete version of its App Store on the web. The new store, accessible at apps.apple.com, is now open to everyone, including people who use Android phones or Windows computers.
Before this change, trying to view an App Store link on a non-Apple device was often frustrating. The web experience was very limited, typically only allowing a direct search for a single app. It would usually try to redirect users to the full App Store application, which cannot be installed on competing devices. This meant that the vast collection of apps for iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV was largely hidden from non-Apple users.
That wall has now come down. The redesigned web store lets any visitor freely explore. You can browse through categories, see featured games, and look at the top charts. A menu at the top of the page allows you to filter and view apps designed specifically for different Apple products.
This update is a big help for software developers who create apps for multiple platforms. They can now easily check out apps on Apple’s ecosystem without needing to own a Mac or an iPhone for research.
The move brings Apple in line with competitors like Google, whose Play Store has been freely available on the web for many years. By making its digital marketplace more transparent, Apple is allowing a much broader audience to see what is available in its walled garden.