Although the pandemic generally lowered demand for goods and services, that apparently hasn’t applied to home appliances. Local brand XTREME Appliances has reported a 148-percent increase in sales of TVs, refrigerators, washing machines, and other home appliances in 2021.
Stephen Cheng, the brand’s vice president for marketing, attributes the jump in sales to Filipino consumers getting appliances upgrade as their means to cope with quarantines and the new normal.
Breaking down per home appliance, XTREME Appliances reported a 52-percent year-on-year growth for televisions, mostly on Android-powered smart TVs. The brand’s product lines for aircons, refrigerators, and washing machines each saw a 30-percent increase on average. Other kitchen appliances also saw increases from offline and online sales.
XTREME Appliances has 40 concept stores nationwide as of September 2021, complimented by an online presence across various platforms such as Lazada and Shopee. Here is the XTREME Appliances price list as of August 2021.