Bose, the renowned audio technology company, has unveiled its latest addition to the QuietComfort lineup, promising to bring spatial audio to everything you listen to without the need for Atmos.
The new offerings include the Bose QuietComfort Ultra Headphones, Bose QuietComfort Headphones, and Bose QuietComfort Ultra Earbuds.
With the introduction of the Ultra branding, Bose brings its innovative Immersive Audio feature to the forefront. This technology aims to replicate the 3D depth similar to Apple’s spatial audio, without the need for specific content compatibility.
Instead of the usual mixing and mastering of audio to be compatible with 3D, Bose’s new Immersive Audio technology replicates the process virtually. However, we still don’t know how well it compares against an actual spatial audio mastered by a Dolby Atmos engineer.
Bose’s Immersive Audio feature brings depth and immersion to audio, simulating a three-dimensional environment. It can be customized for Still or Motion modes, ensuring a seamless experience regardless of whether users are stationary or on the move.
Alongside Immersive Audio, the new headphones come with improved noise cancellation, enhanced voice pickup for phone calls and voice assistants, and extended battery life. The QuietComfort Ultra Headphones now offer up to 24 hours of battery life, but are reduced to 18 hours when utilizing the Immersive Audio feature. The wireless earbuds provide six hours of battery life, which decreases to four hours with Immersive Audio turned on.
For those who prefer a more traditional option, the new QuietComfort Headphones, the successor of the popular QuietComfort 45 model, feature an upgraded design and a generous 24-hour battery life.
The QuietComfort headphones without the Ultra branding will be available for purchase starting September 21, retailing at $349. It will be offered in a limited-edition green color, white, and black. On the other hand, the QuietComfort Ultra is priced at $429 and the QuietComfort Ultra Earbuds at $299. Both Ultra headphone options will only come in white and black, with availability slated for early October 2023.