Since their debut in 2022, NewJeans have easily become one of the most popular K-pop groups in the world. Hence, it’s no surprise that they were also tapped by a couple of well-known brands, including Apple.
NewJeans recently released the music video for their latest song titled “ETA”. The iPhone 14 Pro was featured prominently on the 3-minute and 37-second video. But from what it looks like, the latest Apple smartphone had more involvement in the whole video, which you can watch below.
In the YouTube description of the video, it was noted that the whole thing was created by in collaboration with Apple. But probably the most interesting part is that the music video was “entirely shot on iPhone 14 Pro”. In fact, the video starts with the text stating just that.
The video is part of Apple’s Shot on iPhone campaign, made possible by the company’s marketing agency, TBWA/Media Arts Lab.
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That said, the music video features a couple of interesting features of the new iPhone 14 Pro. Primarily, the device’s Cinematic Mode utilizes the hardware’s stabilization and low-light capabilities. FaceTime was also featured prominently in the video.
Apple Korea even created a special behind-the-scenes video showcasing how the iPhone 14 Pro was used to shoot the video, which you can watch above.