With Vivo‘s previous releases, there’s no denying that the brand is focusing heavily on mobile photography. So, it’s not surprise that they are looking to promote it with VISION+, a new global initiative that aims to improve the visual content ecosystem.
Officially launched in Beijing, China last September 7, 2020, VISION+ has the following divisions:
- Youth Program
- Mobile Photography Academy
- Master Class
- Mobile Photography Awards
- Photographers Federation
First off, we have the Vivo x National Geographic VISION+ Mobile Photography Awards. This is a contest where smartphone users around the globe can show off their photography skills. Not much has been shared about the competition as of the moment, but more information is expected to be revealed soon.
As the name suggests, the VISION+ Mobile Photography Academy aims to teach people photography and help them discover their inner creatives. Meanwhile, VISION+ Youth Program is for those aspiring student photographers who want to learn more about the trade.
Finally, the VISION+ Photographers Federation is a foundation that aims to unite photographers all over the world. Vivo wants to collaborate with more content creators to discover how they can improve their camera technology and products, in addition to pushing the boundaries for mobile photography.