Smartphone giant vivo has achieved a milestone with the launch of its latest smartphone, the vivo V40. The new device has exceeded all expectations, recording a phenomenal increase in both sales and value compared to its predecessor, the vivo V30.

On its first day alone, the vivo V40 got an astounding 7.58x increase in sales quantity and an 8.20x surge in sales value compared to the vivo V30. Priced starting at Php26,999, the vivo V40 is available across vivo concept stores, kiosks, and dealer stores nationwide.

Customers who pre-ordered the device between September 17 and September 27 flocked to stores to claim their units, which came with a free TWS 3e worth Php1,999. Additionally, these early adopters enjoyed a Php2,000 discount on the purchase price.

The vivo V40 also made a significant impact online, particularly on major e-commerce platforms like Shopee. On September 28, 2024, it clinched the top spot in sales and gross merchandise value (GMV) within its price segment for Android phones. Online sales surged 3.1x higher than those of the vivo V30, firmly establishing the vivo V40 as one of the leaders in the market.

vivo-V40-sales-vs-V30

Why choose the vivo V40?

The vivo V40 stands out with a host of advanced features designed to capture life’s moments with exceptional clarity and detail. Key highlights include:

  • ZEISS All Main Camera: Featuring three 50MP lenses that adhere to ZEISS optics standards, the vivo V40 delivers professional-grade mobile photography.
  • ZEISS-powered Portrait Features: The ZEISS Multifocal Portrait and ZEISS Style Portraits allow users to take stunning, pro-level portrait pictures in just a snap.
  • AI Aura Light: This upgraded version of vivo’s renowned Aura Light is now brighter and smarter. AI 3D Studio Lighting analyzes the face and adds virtual fill light to shadowed areas for a flawless look.

Beyond photography, the vivo V40 boasts a powerful 5500mAh BlueVolt battery with 80W fast charging, ensuring long-lasting power and rapid recharging. Its durability is enhanced by IP68 and IP69 dust and water resistance. Meanwhile, the 120Hz AMOLED display with up to 4500 nits brightness offers a vibrant and immersive viewing experience.


With its cutting-edge features and robust design, the vivo V40 is a compelling choice for consumers looking to upgrade their smartphones. Available now at vivo stores, kiosks, and online via the vivo website, Shopee, and Lazada, the vivo V40 represents a blend of innovation and style that is hard to beat.

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