Fujifilm has released yet another retro-looking, instant camera with the Instax SQ40.

The new Fujifilm Instax SQ40 has that vintage look the line is known for. It’s wrapped in faux leather with metal-looking plastic accents. It has a retractable lens and comes with a shoulder strap.


It has an automatic exposure feature that can know the ambient lighting and set the flash level and shutter speed to match the scene.

The lens then rotates to three different modes. There’s the OFF position, ON position, and the Selfie Mode that further extends the lens if you want to take self-portraits or macro shots. There’s a small mirror next to the lens so you can frame your selfies better before taking the shot.


Of course, its specialty is printing the images after you’ve taken them. The SQ40 works with the Instax Square Film, which prints photos in a 2.4-inch by 2.4-inch size.

As usual, you’d be powering this new Instax camera using two CR2 batteries.


The Fujifilm Instax SQ40 has a price of USD149 (~Php8,300) in the United States. It’s already confirmed to arrive in the Philippines, but the price is yet to be announced.

Fujifilm Instax SQ40 Specs

  • Fujifilm Instax Square Instax film
  • LENS: 2 components, 2 elements, f = 65.75 mm, 1:12.6
  • Reverse Galilean finder, 0.4×, with target spot
  • 0.3m shooting range
  • Programmed electronic shutter 1/2 to 1/400 sec, Slow synchro for low light
  • Lv 5.0 to 15.5 ISO 800 Exposure Control
  • Constant firing flash
  • Dimensions: 134.2 x 120.2 x 60.5mm
  • Weight: 453g
  • 2x CR2 batteries

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