HUAWEI’s latest flagship line, the HUAWEI Pura 70 series, is coming very soon in the Philippines. The devices are already available for pre-order in both online and physical stores.

But being the company’s most fashionable smartphone to date, the days leading up to its release have been full of style, which lives up to its reputation as the phone that offers both fashion and functionality, with just a starting price of Php47,999.

A fashion-forward celebration

HUAWEI, together with Vogue as its official media partner, held an exclusive gala at the Shangri-La at The Fort, Bonifacio Global City on May 23. The event is a celebration of HUAWEI’s commitment to innovation and Vogue’s well-known expertise in both style and photography.

The event was attended by actor Jericho Rosales, who highlighted the forward symbol design of the new HUAWEI Pura 70 Ultra and how it translates to “progress, of moving forward fearlessly” and how it’s a reminder that “in fashion, as in life, we must always embrace change and keep pushing the boundaries of what’s possible.”

Meanwhile, Vogue Man editor Danyl Generican shared how the HUAWEI Pura 70 series‘ mix of technology and user-friendliness gave him “the confidence and tools” he “needed to produce professional-quality photos right from the start.”

Photo: Jamir Lyndon Lumbao | Huawei Community

HUAWEI also held the XMAGE Awards ceremony during the event, which showcases photos from different themes and categories like Moments, Faces, So Far So Close, Hello Life, Art and Fashion, Action, Style, and Focus x Time.

While this year’s event highlights HUAWEI’s collaborations with esteemed partners like Vogue and Fotomoto, it also put the spotlight on the HUAWEI community, which consists of members who played a significant role as photo contributed and former XMAGE winners.

Photo: Artu Nepomuceno | FotoMoto

Highlighting the Pura 70 series’ photography prowess as its prominent feature, guests were able to appreciate photos from the XMAGE Exhibit, which paid homage to HUAWEI’s different moment highlights, namely moments of smile, time, beauty, and discovery.

HUAWEI’s “moments” theme was the key player throughout the gala as it symbolizes different areas of the Pura 70 series’ photographic capabilities. Currently, there are four “moments” themes highlighted through the series, and each focuses on different sides of photography when taking photos with the devices.

The First theme, called “moments of time,” deals with the unique and heartwarming stories found everywhere in daily life — fleeting moments that often go unnoticed by most people. With the XMAGE technology within the Pura 70 series, these serendipitous moments are immortalized and kept alive for years.

Photo: Domcar Calinawan Lagto | HUAWEI Community

Second, we have the “moments of discovery,” which stresses going beyond exploring the world around us and, instead, looking for stories, discoveries, and connections through them. the XMAGE technology of HUAWEI can easily document one’s journey through life and also record their discoveries and knowledge of the world around them.

These pieces of discovery not only highlight the profound beauty surrounding us but also celebrate the transformative power these moments have in our daily lives.

Photo: Jamir Lyndon Lumbao | HUAWEI Community

Third, we have “moments of smiles”, which encapsulates the joy and positivity that are typically associated with Filipinos, who, despite experiencing challenges on the daily, always have a smile on their faces. XMAGE reliably snaps these moments and preserves them as close to real life as possible. By capturing these moments, HUAWEI honors the Filipino’s spirit, smile, and resistance amidst hardships.

Photo: Kim Angela Santos | Vogue

Lastly, the “moments of beauty” celebrate the Pura 70 series’ ability to capture the world in its most stunning form. These are particularly showcased when an athlete’s body is used as a subject. In the image above, see how the XMAGE effortlessly shows its beauty and symmetry, all while shedding light on the perseverance and hardships before inevitable success.

The Pura 70 series not only acknowledges the aesthetic beauty of these moments but also the hard work, dedication, and achievement that are behind them.

Capture everything, anytime, anywhere

One of the highlight features of the Pura 7 series is its camera module. It has been engineered to redefine smartphone photography, each model within the series is equipped with cutting-edge camera technology that ensures every photo is picture-perfect. Have the peace of mind that every snap will look sharp, vibrant, and color-accurate.


Regardless of the variant, each device will have an Ultra Speed Snapshot and Ultra Lighting Macro Telephoto Camera, which can capture professional-looking portraits, so users can take fast-moving shots while maintaining the clarity and detail of the subject.

Witness the power of Pura and the HUAWEI Watch Fit 3

The HUAWEI Pura 70 series will be available starting May 31, 2023, but is now available for pre-order through HUAWEI’s physical and online stores.

You can also get the HUAWEI Watch Fit 3 with a fluoroelastomer strap for only Php6,499, or get it with the premium nylon strap for Php6,999.

The HUAWEI Watch Fit 3 boasts a 1.82-inch AMOLED screen, ultra-slim design, all-round fitness management, and a battery life that can last for up to 10 days. It offers a variety of eye-catching variants, each with its unique and distinct style. Whether you are into the rugged looks of the grey nylon strap, the sporty feel of the fluoroelastomer strap, or the classic elegance of the white, black, and pink fluoroelastomer straps, there’s a perfect option for you.

The HUAWEI Watch Fit 3 is available on the HUAWEI Online Store, Lazazda, Shopee, and flagship stores nationwide.

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