Nothing, a fast-emerging mobile brand by OnePlus co-founder Carl Pei, is posting impressive growth in different markets this 2024, as per analytics firm Canalys.
For the second quarter of 2024, Nothing achieved a whopping 693% year-over-year growth for its smartphone business while its true-wireless (TWS) earphone business pulled a YoY growth of 769%.
Meanwhile, its smartphone business achieved 246% while the TWS got a 331% YoY growth in the first half of 2024.
Canalys also said that Nothing is the fastest-growing smartphone brand in the United Kingdom, Japan, India, and Saudi Arabia in H1 2024. They are also the fastest-growing wireless earbuds brand in the United States, Italy, the Netherlands, France, and Spain in Q2 2024.
This growth can be attributed to the brand’s intriguing smartphone line-up, headlined by their unique designs, Glyph interface LED lighting, and the overall visual appeal of both the devices and their marketing materials.
For the first half of 2024, the company introduced the Nothing Phone 2a, which is one of the company’s first affordable phones positioned in the midrange market. They also introduced a couple of new TWS earphones like the Nothing Ear and Ear (a) earlier this year.