Vivo surely loves sports. If you remember, the company have been the official partner of the FIFA World Cup 2018. Other than that, Vivo also tapped NBA superstar Stephen Curry to be one of their brand ambassadors.
And now, one of the fastest-growing smartphone brands in the country announced that they have partnered with the NBA for a multiyear partnership here in the Philippines. This marketing collaboration will make Vivo as the presenting partner of the NBA Playoffs Bracket Challenge. This fantasy basketball game will let fans submit their predictions on upcoming NBA game results.
Being the official partner of Jr. NBA Philippines and NBA 3X Philippines, Vivo can perform different interactive activities that the fans will enjoy, while showcasing their latest devices along the way.
Moreover, the smartphone brand will appear on different co-branded content that will appear on NBA’s Facebook page. This means that you’d be seeing Vivo’s name on numerous NBA game highlights, photos, vignettes, and other related content that will be exclusively posted in the Philippines.
As per Hazel Bascon, Vivo Philippines’ VP for Channel Sales, the company aims to bridge sports and technology with this special partnership. And considering that Filipinos are big basketball fans, and is considered as a huge smartphone market, this team-up is bound for success.