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Globe is the most favorite telco brand in PH, research reveals

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Globe Telecom is the most favorite telco brand in the Philippines as per a research firm.

In the October survey by The Method Research (Pulse Poll Philippines), it’s said that nearly 4 out of 10 Filipinos across the country prefer Globe over the competition. That’s about 39.1% of the correspondents, which is about 3 points higher than August 2021’s 39.1% figure.

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Globe boasted its lead over Smart, which by the way dropped its score from 22.5% to 17.3%. The duo is followed by PLDT (15%), TNT (13.5%), TM (9.8%), and the newcomer, DITO (5.3%).

On a closer look, Globe Telecom is still the most favorite in Luzon, Visayas, and Mindanao with scores of 42.2%, 34.1%, and 38.6%, respectively.

The point of the study is to gain general insights into the local population’s preferences, behavior, and consumption. Hence, respondents must be over 18 years old and live in the Philippines.

“We’re happy with the new results, seeing that Globe remains a trusted brand among Filipinos. We continue to upgrade and expand our network for a better experience. In addition, we make our offers more relevant by providing customers with everyday essentials that would help uplift their lives,”

Ernest Cu, Globe President and CEO

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