Smart Communications, Inc. subsidiary, TNT garnered different awards at the newly concluded 2025 International Business Awards celebrating exemplary organizations and professionals around the world
Already the 22nd edition of IBA, TNT was awarded with a Globe Gold Stevie for Brand Experience of the Year – Consumer for the exceptional Petmaloop Challenge.
The said campaign, which started in Tiktok, allowed content creators from across the country to feature their hometowns that give them joy or “saya”. Its main highlight is its an uninterrupted stream that won a Guinness World Records title for the Longest Travel Livestream. It lasted or 26 hours, 15 minutes, and 29 seconds.
Moreover, TNT’s SIM registration campaign won them Silver Stevie® for Viral Marketing Campaign. The campaign was a success with over 100 million views across social media platforms. It combined humor to encourage the public to register their sim cards.
TNT’s awards are part of the recognition awarded to the PLDT Group and Smart from the same awarding body, showing how the brand is dedicated to its investment in innovation and consumer-focused programs.