Back in 2013, Filipinos were first introduced to WeChat with the help of Drew Arellano and Iya Villania by the way of three TV commercials. There, we discovered features like Video Calls, Hold to Talk, and Moments. Of course, WeChat isn’t stopping there as this year, they plan to launch a new set of commercials featuring the country’s top fashion influencer and newest brand endorser, Laureen Uy! Of course, the new WeChat TVCs aren’t just to launch a new brand ambassador, but a set of new features as well now that the latest system update 5.2 has rolled out.
Laureen will be introducing us to WeChat’s Friend Radar, which automatically identifies users who are within the vicinity and gives you the option of adding them to your contact list with just a single tap of their profile pic. Not a bad feature to have if you’re attending an event with buddies and they aren’t all in your contact list yet. You’ll also be able to rediscover the Moments feature, which lets you share multimedia posts while determining who you want to share to with visibility settings. If you regularly watch TV, you may have already caught the Laureen Uy WeChat commercial a number of times since it came out this May. :)