While everyone is watching that boring old keynote about the iPhone 5S and 5C, why not do things differently and watch a fun parody video?

Video highlights:

  • “We have found a way to sell the exact same iPhone a year later, changing nothing but the name.”
  • “The iPhone 5 has been hailed as the best phone of all time, because people said so.”
  • “Introducing the magical, new cable: the Lightning… S.”

This video is but a lighthearted parody of the typical things that people have come to associate with the Cupertino company. So, for all its loyal customers in the world, just relax. You can’t deny the excess of superlatives in every product launch and how Apple praises itself for its own milestones. Ultimately, it’s still up to you if you’re going to love and buy the new iPhone 5S and iPhone 5C.

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