For two years in a row, TECNO Mobile has been considered a top global brand, with the Consumer Electronics Show (CES) 2024 recently awarding the brand with the title of “2023-2024 Global Smartphone Brands Top 10.”
The award is given to the most outstanding consumer electronic brands, with a particular highlight on innovation as well as the development of the industry.
TECNO’s success during the event is also largely owed to the company’s “Global Brand Strategy,” which essentially combines global vision and local innovation across diverse markets with strong results for the affected markets.
Fueled by breakthroughs in technology and excellence in design, TECNO’s “Going Premium” motif has also been key to its many achievements. With a strong commitment to pushing the boundaries in technology as well as continuing to build on its smartphone portfolio, the company has earned the respect of industry leaders.

President of the Asian Digital Group Zhu Dongfang commended TECNO for its dedication to advancements in technology, with an emphasis on the brand’s exceptional standing in the consumer electronics industry.
Displaying its leadership status in an industry that never stops innovating and pushing the envelope, TECNO set new standards when it introduced multi-skin tone imaging, via the Universal Tone technology.
In the rise of AI, TECNO has also placed itself at the forefront with strides in artificial intelligence, including AI Voice Recognition, AI Algorithms, AIoT vertical application technology architecture, and 5G.
The year 2023 was a special highlight for TECNO as it revealed its state-of-the-art products aimed at the premium markets, such as the CAMON and PHANTOM lines. It was also the year where the brand has seen a 62 percent year-on-year growth in smartphone shipments, in addition to the 600 percent year-on-year growth in 5G smartphone shipments.