Facebook has officially launched their ‘Watch’ tab – a new home for original video content produced by its partners, who will earn 55 percent of the ad break revenue. The ‘Watch’ tab will cater several dozen of original shows and will be available on mobile, desktop, and Facebook’s TV apps.
Facebook decided to host original programming as this could boost ad revenue and provide viewers reason to frequently return to News Feed for content they can’t watch anywhere else.
Facebook Watch can help viewers search contents by recommending live and recorded videos plus providing categories like “Most Talked About”, “What’s Making People Laugh”, and “Shows Your Friends Are Watching.”
Publishers can also share their shows to News Feed to help people discover them. You can also subscribe to updates on new episodes of your favorite shows through ‘Watchlist’.
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Facebook plans to roll out the access to more users and creators soon, but for now, the feature is being enjoyed by users from the US. Users with access will see a TV-shaped button in the bottom navigation bar of Facebook’s main app which will open the new video hub. As of writing, it’s now available in a bunch of countries including the Philippines.
On the other hand, Facebook admits that they have funded some shows as examples, but only a small percentage of all the available shows.
Some of the shows available on Facebook Watch are Tastemade’s Kitchen Little, Nas Daily, Major Leage Baseball, Mike Rowe, Gabby Bernstein, All Def Digital’s “Inside the Office”, Golden State Warriors’ “Championship Rewind”, NASA’s Science @ NASA, NBA’s WNBA All-Access, and many more.