Meta CEO Mark Zuckerberg has always wanted to take on Twitter, and now that the Elon Musk-owned platform is in shambles, the Facebook founder now has an opening.

The company behind Facebook, WhatsApp, Instagram, and a bunch more confirmed that it’s adding a new social media platform to its portfolio. It will be called Threads, and it aims to take on Twitter. It will be out later this week.



Threads was spotted on the App Store which allows iPhone users to pre-order the app. The app page also revealed that it will be released on July 6 or 7, depending on the country you’re in.

Meta has also created a website, which shows a timer that will last until the app is available. There’s also a link for the App Store pre-order page, while the Android button states that it’s “Coming Soon.”


In line with previous rumors, Threads will be under the Instagram brand and will let you use the same username. But unlike the photo and video-sharing platform, Threads will primarily allow you to share texts.

Threads will be its own app, but it’s yet to be known if it will also have a web browser version.

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