The Philippines is already leading the world in social media usage, but that’s not all. 

According to a study conducted by Sensor Tower, a leading digital intelligence and analytics company, we are also in the top 10 in terms of mobile app downloads and time spent.

Based on the Sensor Tower 2025 State of Mobile report, the Philippines ranked 10th in mobile app downloads in the Top 20 Mobile Markets list in 2024 with 3.39 billion downloads, up by 40 million since 2023 and 160 million downloads since 2022. 

India led this category by a mile with 24.36 billion downloads, followed by the US (12.29 billion) and Brazil (9.48 billion). Indonesia, China (Mainland), Mexico, Russia, Turkey, and Pakistan complete the top 10 countries with the most mobile app downloads for 2024.

Aside from the top 10 finish with app downloads, the Philippines also ranked 7th in the most time spent (hours) category in 2024 with 105 billion hours, up from 96.7 billion hours in 2023. The top 10 countries in this category used their mobile apps for over 100 billion hours.

2025-State-of-Mobile-Sensor-Tower

Coming in at first by a wide margin, with the most time spent on mobile apps in the world, is India, with a staggering 1.126 trillion hours from its 1.429 billion population. 

The other countries in the top 10 are Indonesia (#2), United States (#3), Brazil (#4), Russia (#5), Mexico (#6), Turkey (#8), Vietnam (#9), and Japan (#10).

Other interesting information from the report

The report also showed other interesting trends and statistics from around the mobile app world, including the rise of AI on mobile apps, increased consumer spending through e-commerce apps, and increased mobile gaming and cryptocurrency apps.

The three most downloaded app categories are social media (led by Instagram), video streaming (led by Netflix), and shopping apps (led by Temu).

Other interesting numbers and statistics from the 2024 report across iOS and Google Play include:

  • 136 billion new apps were downloaded (258,000 apps downloaded per minute)
  • $150 billion in-app purchase revenue was spent ($285,000 spent per minute)
  • 4.2 trillion hours of total time spent (>500 hours for every person in the world)
  • 3.5 hours is the average time spent per user (>13 minutes per waking hour)
  • 26 unique apps used per user per month (7 unique apps per day on average)

How many apps have you downloaded, and how long did you use your phone last year?

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