The Digital 2024: Global Review Report of Meltwater and We Are Social details something we’ve known for a while: Filipinos love following influencers and watching vlogs.
This is the same study that ranked the Philippines number 1 in watching any content online. The report also said that 43.9% of social media users aged 16 to 64 in the Philippines follow “influencers or other experts” online. That’s the highest in the world and almost double the worldwide average of 22.6%.
Top countries that follow influencers on social media
- Philippines: 43.9%
- Nigeria: 43.5%
- Brazil: 41.0%
- Morocco: 35.6%
- South Africa: 34.1%
- Indonesia: 32.7%
- Portugal: 30.8%
- Malaysia: 30.4%
- UAE: 29.3%
- Colombia: 28.3%
The report also detailed how much Filipinos love watching vlogs. It shows that 50.7% of users 16 to 64 years of age say they “watch vlogs or influencer videos” every week. Not only that it’s more than double the worldwide average of 23.8%, but it’s much higher than the second placer, Morocco, with only 32.7%.
Top countries that watch vlogs or influencer videos
- Philippines: 50.7%
- Morocco: 32.7%
- India: 31.9%
- UAE: 30.9%
- Indonesia: 30.4%
- Taiwan: 30.1%
- Brazil: 30%
- Malaysia: 26.6%
- South Africa: 26.3%
- China: 25.7%
Here’s the full report for you to check out.