For a giant company that has its clutches across many countries as seen in popularity and sales, Samsung is seemingly losing grip in the Chinese market.
With only a 2.2% and dipping share in the market, Samsung is no longer as supported as the likes of Apple, Huawei, OPPO, Xiaomi, and Vivo.
Not only Samsung, even big companies native to the land like Lenovo, Meizu, and ZTE are struggling to maintain a good stance in a heavily competitive market.
According to the latest information from the Kantar Worldpanel, the aforementioned brands—Apple, Huawei, OPPO, Vivo, and Xiaomi—now accounts for the massive country’s 91% share in the overall smartphone market. Comparing to last year’s statistics, this suggests a 79% rise which is a feat not easily attained in an unpredictable market.
While it is not disclosed why Samsung and other big players are losing their game in the Chinese market, there is no surprise that there is a leveling up happening on the now dominating forces in the industry.
For instance, Vivo and OPPO are tapping on the rather untapped consumers in the rural setting by bringing their products to closely-linked brick-and-mortar stores. Going for the opposite, Huawei seemed focus towards urban consumers.
Xiaomi, on the other hand, is focused on online sales despite growing support in physical retail. Lastly, Apple retained its stance in the market due to its worldwide-held impression as a luxury brand which appeals to certain Chinese consumers.