Suffering from a relatively fewer viewer count than its competitors in the same space due to weaker transmission signals, TV5, in cooperation with its parent company Mediaquest Holdings Incorporated, is taking measures to bolster its reach across the country, especially in remote areas.
A feat that is taken one step at a time, TV5 announced a recent improvement in its coverage within the provinces of Cebu, Guimaras, and Negros Occidental in the Visayas in addition to the cities of General Santos, Davao, and Cagayan de Oro in Mindanao.
Earlier in June, the Kapatid network also fired up new transmission towers for broader coverage within the areas of Kalibo, Aklan; San Jose, Mindoro; and Tuguegarao, Cagayan.
These recent improvements were a follow-up to the successful upgrade that took place in multiple locations, including Quezon City, Palawan, Camarines Sur, Tarlac, Puerto Princesa, Ilocos Norte, Naga, and certain areas of Batangas Province.
The effort to expand its reach across the country is certainly a goal not without its challenges. But TV5 strives to continue on this drive with plans to strengthen its reach in Central Luzon, specifically in Olongapo, Zambales; Batangas, Cavite, the Southern Tagalog provinces of Laguna, and northern part of Luzon in Mountain Province and Baguio.
Via its campaign, TV5 is looking to reach an estimated 18.5 million viewers in over 4.5 million households across the nation by August of this 2023.