Canva announced the launch of its AI-powered design app which coincides with a program that pays creators for their creations if AI uses them.
Turning a decade old this year, Canva claims that the app it calls “Magic Studio” is intended to democratize creative outputs with “the most comprehensive AI-design platform.”
The $200 million program was released following artists’ and writers’ concerns about AI developers using their without compensation.
Canva Head of Product Robert Kawalsky, via an interview with ABS-CBN News, said that the application they have built is an “all-in-one AI platform for the 99 percent of people who are not design professionals.”
Canva Co-founder and CEO Melanie Merkins, during the global launch of Magic Studio in Sydney, Australia, corroborated the claim, adding that it is meant to “supercharge the way teams create and scale visual content.”
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Powered by the Runway AI, Magic Studio’s Magic Media taps into the capabilities of generative AI where users can produce images based on simple prompts. In addition, users can also generate videos using prompts.
The app’s text-to-image functionality appears to have improved as well, providing users the capacity to choose from a variety of styles for a particular result.
The feature referred to as Magic Design even brings generative AI to the next level by enabling users to come up with fully designed presentations, videos, and more using prompts. Magic Switch, meanwhile, allows users to transform their designs to a different format with just a click of a button.
Highlighting the power of the tool in business, Canva said that its app can be used to turn a whiteboard of ideas into blogs, a presentation into an executive summary, and even translate into different languages.
Canva, meanwhile, said that the $200 budget for the program will be used to pay for “content and AI royalties” to the creator community “over the next 3 years.”