As part of their Disney100 centennial celebration, one of the biggest media companies in the world has teamed up with renowned luxury scooter brand Vespa to launch a special new product.
The Disney Mickey Mouse Edition by Vespa pays homage to Disney’s most classic character and its longtime mascot.
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For this collaboration, they picked the Vespa Primavera 50cc and 150cc and painted in the classic black, red, white, and yellow that Mickey Mouse is known for. A character that was originally designed by the man himself, Walt Disney, back in 1928.
The yellow wheels represent Mickey’s classic shoes, the black mirrors reflect his round ears and the graphic patterns on both sides of the scooter are an outline pattern of the character himself.
There’s also Mickey Mouse’s signature on the leather saddle and the front shell.
“Dreams allow us to look to the future with optimism, even in complex times such as these. A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun—the very values that have always anchored Vespa. Today, as then,” said Michele Colanino, an executive at Piaggio Global Group.
“Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they form a wonderful combination, truly extending our timeless storytelling,” said Claire Terry, Disney SVP for Consumer Products, Games, & Publishing EMEA.
“We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go,” Terry added.
The release details for the Disney Mickey Mouse Edition by Vespa, including its price and how many units will be made, are yet to be announced.