After having been granted massive funding worth $77.5 million (approximately Php4.1 billion) in Series C, GrowSari is now poised to extend its reach across the Visayas and Mindanao.

The franchise anticipates establishing some 300,000 sari-sari stores (traditional Filipino store setup) across the country by 2023.

A business-to-business (B2B) company, GrowSari plays the “middleman” between sari-sari stores, eateries, carinderias, pharmacies, and roadside shops as well as suppliers, providing them with products at low rates to keep their stocks full for business.

Made accessible to everybody with an entrepreneurial spirit, GrowSari has an app that serves as the channel whereby store owners, including mom-and-pop store owners, can purchase goods in large volumes and have them delivered directly to their doorsteps.

GrowSari-Philippines
Credit: Google Play Store screenshot / NOYPIGEEKS

Aside from the convenience that it offers, the startup’s business model also provides great value for money by cutting the usual transportation cost attributed to procuring commodities from supermarkets and markets, in addition to selling the products themselves at a low rate.

Per GrowSari CEO Maimai Madrid, ever since the enterprise was established in 2016, it has already built a large following, making it one of the largest in the MSME sphere.



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