We’re leaving Earth soon and it looks like we’re taking ads with us.
Elon Musk’s space company, SpaceX, teamed up with Canadian startup Geometric Energy Corporation (GEC) to launch a small advertisement satellite to space.
The implementation has been visual as early as now. Apparently, the satellite will have a screen on one side, and companies and entities can bid to have their ads displayed on them.
These ads are not actually meant to be seen by people from space, which makes sense since only a very few people have been there.
The appeal is that, once the ad is projected, it includes a “selfie stick” that will take photos of the ad with the Earth in the background. That’ll be a pretty sweet photo, which can be used on ads displayed on Earth.
“There might be companies which want to depict their logo… or it might end up being a bit more personal and artistic,”
“Maybe Coca-Cola and Pepsi will fight over their logo and reclaim over each other.”Samuel Reid, GEC CEO | via Insider
Surprisingly, it’s not the method of displaying ads on space that’s the complicated part, but the purchasing of the ad space itself. Reid added that:
I’m trying to achieve something that can democratize access to space and allow for decentralized participation,”
“Hopefully, people don’t waste money on something inappropriate, insulting or offensive.”
Interested buyers will also have to get tokens to get an ad space from space.
There are fixed tokens available: There’s Gamma that will determine the brightness of the screen; Kappa for the color; Beta and Rhoe for the X and Y coordinates, respectively; and Xi for how long the ad will be displayed.
Being an Elon Musk project, cryptocurrency will be involved in purchasing tokens. Reid also hinted that they may accept Dogecoin, Musk’s favorite, in the future.
Albeit, all these details have apparently come from GEC with no comment from SpaceX just yet. So the chances of all these becoming real might still be in the balance.
Source: Business Insider