After months of speculations, it finally happened. Netflix has introduced a cheaper but ad-supported monthly plan.
The Netflix Basic with Ads will cost USD6.99 (around Php400) in the United States. That’s considerably cheaper than the standard, no-ads Basic plan that costs USD9.99 monthly. The new plan will be available to American viewers starting November 3 at 9 AM PT.
Netflix is also launching the new tier in 11 other counties: Canada, Australia, Brazil, Germany, France, Japan, Italy, Mexico, Korea, Spain, and the United Kingdom.
As per Netflix, the new plan will still offer a wide variety of movies and TV shows; Netflix’s personalized viewing experience; can be used on different TVs and mobile devices, and users can cancel or change their plan anytime they want.
However, the tier will only have a quality of HD or 720p, just like the standard Basic Plan. The ads will also average from 4 to 5 minutes per hour.
What’s worth noting though is that some movies and TV shows won’t be available due to licensing restrictions. However, Netflix says that they are working to address this. Oh, and also, you can’t download titles for offline viewing.
As for the ads themselves, they will be 15 or 30 seconds long and will run before and during movies or shows.
For advertisers, Netflix is giving them controls to ensure they reach the right audience, have the ability to verify viewability and traffic, and have audience measurement tools. All done with the help of industry leaders like Nielsen ratings.
The Netflix Basic with Ads is yet to arrive in the Philippines. In the meantime, you can check all the available plans locally.