If you play Mobile Legends: Bang Bang and love Jollibee, this is for you. The two brands have teamed up for the first time ever.
Players can now get an exclusive in-game Battle Emote based on the famous fast food bee. It’s a small but fun addition. The emote tries to capture the cheerful and lively personality that Jollibee is known for in the Philippines.
This partnership is a big deal for both sides. Mobile Legends, which is made by MOONTON Games, is celebrating its 10th year. Over that time, the game has become more than just something people play on their phones. Many Filipinos use it to hang out with friends, relax, or pass the time together.
Jollibee, on the other hand, is the country’s biggest fast food chain. This marks the brand’s first step into the world of video games.
Kevin Acuña from MOONTON Games said that Jollibee reminds many Filipinos of home, family, and happy moments. He added that this feeling matches what Mobile Legends tries to give its players, whether they are at home or far away.
Dorothy Ching from Jollibee Philippines said the company wants to be part of the moments that matter to its customers. She explained that many people already spend time playing games, so Jollibee wants to join them there and add more joy while they play.
The emote is only the first part of this collaboration. Both companies said they will announce more surprises and prizes soon.