‘Last man standing’ genre in online games is surely a hit and there’s no doubt about that. In fact, parents are now starting to invest in coaches for Fortnite Battle Royale, the same way as they support sports and academics.

Sarah E. Needleman of Wall Street Journal reported that parents are pitching down as much as $10 to $20 per hour, so their children can level up and become better Fortnite players.

According to Ally Hicks, a parent who paid four hours for her 10-year-old son, “There’s pressure not to just play it but to be really good at it. You can imagine what that was like for him in school.”

Nick Mennen told Wall Street Journal that though his 12-year old son struggled to win, “Now he’ll throw down 10 to 20 wins.”

See also: Fortnite arriving on Android, list of compatible devices revealed

Fortnite is a gaming platform having 100-player lobbies, searching for a Victory Royale as the ‘last man standing.’ The game is currently in the fifth season and is available on PC, Xbox One, PlayStation 4, iPhone and Nintendo Switch.

Just last week, Bloomberg reported that Fortnite is going on to generating $2 billion for its parent company, Epic Games.

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