The Consumer Protection Group of the Department of Trade and Industry (DTI) has renewed its partnership with the Ads Standard Council (ASC).

This move aims to ultimately help consumers be safe from misleading, false, and deceptive advertisements.

DTI said that the renewed agreement will allow the ASC to continue to pre and post-screen advertising materials to ensure that they are in line with the Republic Act 7394 or the Consumer Act of the Philippines and the ASC Code of Standards and Ethics.


The ASC would also report if an advertising content is misleading, deceptive, false, unfair, poses a danger to consumer welfare or safety, or violates advertising standards.

ASC is also tasked to constantly monitor all ads to make sure they comply with the rules. They may also have to be witnesses in cases that subject misleading, false, or deceptive ads, upon DTI’s request.

Once convicted, any person or entity will face a fine not less than Php500 but not more than Php5,000 or being imprisoned of not less than a month but not more than 6 months, or both.

SEE ALSO: How to register your online business to DTI

“The DTI fully supports ASC and encourages all players in the advertising industry to take advantage of this collaboration. We laud the ASC for helping DTI in protecting consumers against false, deceptive, and misleading advertisement through self-regulation.” says Undersecretary Ruth Castelo of the DTI Consumer Protection Group.

Source: DTI

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