Asus has announced a new smartphone with all the common features, but with a twist. The Asus ZenFone Zoom is all about its rear camera with its eye-opening 3x optical zoom.

While this year’s company flagship also has considerable improvements in the camera department, the best features are saved for the Asus ZenFone Zoom. With up to 13 megapixels in resolution, the Zoom’s rear camera has f/2.7- to 4.8-aperture, 10-element lens design and Real Tone dual flash. There’s also the laser auto-focus, optical image stabilization, low light sensitivity and zero shutter lag to enjoy. Asus also claims the ZenFone Zoom to be the world’s thinnest smartphone with 3x optical zoom. Its thickest point measures 11.95mm, which isn’t that bad considering it comes packing with a rather large camera.

Asus ZenFone Zoom optical camera

You can see the other specs below. Asus has left out one very important spec in the announcement though: we’ve nary a clue about which processor powers the whole thing. The graphics chip and RAM are not known either.

Asus ZenFone Zoom (ZX550) Specs

  • Android 5.0 Lollipop (Asus ZenUI)
  • 5.5-inch IPS LCD (1080×1920 Full HD), ~403ppi
  • Up to 128GB internal storage
  • 13-megapixel main camera, with autofocus, 3x optical zoom and dual LED flash
  • 5-megapixel front camera
  • Wi-Fi 802.11 b/g/n/ac
  • Dual micro-SIM with dual standby
  • 3G HSPA+, 4G LTE
  • Bluetooth 4.0
  • Dimensions: 158.9 x 78.84 x 11.95mm
  • Weight: 185g
  • Li-Po 3000mAh battery

With its ZenFone Zoom ($400, ETA Q2 2015), Asus has joined the likes of Samsung (Galaxy S4 Zoom, Galaxy K Zoom). Are smartphones with optical zoom cameras really trending now?

[Source: Asus]

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