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iOS 14.5 anti-tracking feature forces advertisers to shift to Android

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With iOS 14 giving the users the choice on whether apps can track them or not, data shows only around one out of three users have chosen to allow tracking. As a result, advertisers have begun spending more on Android.

The Post-IDFA Alliance, a group of advertising platforms that includes AdColony, InMobi, Liftoff, and Vungle, has revealed that from April 26 to May 9 only 36.5 percent of iOS 14.5 users have permitted ad tracking in their apps. That has led to a drop in spending among alliance members, such as AdColony and Liftoff reporting a decrease by 2.51 and 3.59 percent, respectively.

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On the other hand, the Post-IDFA Alliance has noticed an increase in Android ad spending since the release of iOS 14.5, with increases ranging from 8.3 to 21 percent among alliance members. With iOS 14’s anti-tracking being a fairly new feature, the alliance says it’s still gathering more data to assess the impact on ad spending habits.

Source: Apple Insider

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