Surely everyone knows, or at least has heard, of the new iPhone 5S and 5C. But at the slightest chance that you’ve been living under a rock, check out these official promotional videos by Apple.

The first video is all about the iPhone 5C. It talks about how the iPhone is more than just hardware and software but rather a great experience that’s defined by both. It also claims that the 5C’s polycarbonate material is hardly a compromise.

The latter two videos focus on the iPhone 5S and its features: the TouchID fingerprint identity sensor and the new iSight camera.

I can’t help reminding myself of that parody launch satire. That video does have a point; Apple and its people are quite full of themselves. Then again, they do live up to their own standard of bringing a “new expression” every time they release a new iPhone. Kudos, Apple.

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