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Xiaomi’s global expansion this year to include Philippine market

Xiaomi MI3

Along with nine other countries, the Philippines is the next market to be tapped by burgeoning smartphone maker Xiaomi.

While Xiaomi isn’t a household name in the country (yet), it is a popular smartphone brand in its home market of China. Such popularity has even allowed the company to surpass Apple in sales. Its product portfolio mostly comprises high-end devices that are sold at relatively affordable prices. Recent notable releases include the Singapore-bound Xiaomi Redmi, the upcoming phablet Redmi Note, and last year’s Snapdragon-powered Mi2S and flagship Mi3.

The rest of the countries being targeted by Xiaomi include India, Brazil, Mexico, Russia, Malaysia, Thailand, Indonesia, Vietnam, and Turkey. The company’s expansion is expected to boost its sales, estimated to be 100 million phones in 2015.

[Source: Bloomberg]


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