Facebook is now under difficult state as the Facebook-Cambridge Analytica data scandal was discovered, involving the data collection of up to 87 million Facebook users since 2014.
What is much shocking than this is that non-Facebook users’ information was also exploited, following a testimony of Facebook co-founder and CEO Mark Zuckerberg in front of the United States House committee.
Replying to a question raised by U.S. Representative Ben Lujan of District of New Mexico, Zuckerberg identified that their company has been tracking internet users who do not subscribe to Facebook for some security reasons. This only means that non-subscribers don’t have a single clue about what kind of information Facebook has gained from them.
Naturally, this did not go well with the lawmakers in Congress who might create a set of regulations to be applied against social media networks.
“You said that everyone controls their data, but you’re collecting data on people who are not even Facebook users, that have never signed a consent, a privacy agreement,” Rep. Lujan said.
Facebook often installs ‘cookies’ on non-user’s browser whenever they visit sites with Facebook like and share buttons, whether or not the person pushes any of it.
Besides the fact that the company clarified that they don’t use the data to target ads, Zuckerberg has not said enough about the array and use of these collected data.