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Image: mikoto.raw Photographer from Pexels

A recent study proves something we’ve already known: Filipinos love spending their time online — so much so that we’ve dominated a lot of worldwide lists.

This newest one is from Sortlist, a marketing and advertising consultancy agency based in Brussels. As per the firm, Filipinos are spending nearly half the year online with more than a third of that spent on social media platforms.

The study reveals that people in the Philippines are spending 10 hours and 56 minutes per day online, or about 166 days per year. Of that duration, 4 hours and 15 minutes are spent on social media websites or 65 days per year.

These figures put the Philippines in the top spot of countries that spends the most time online and on social media. Sortlist estimates that 67% of the population utilizes the internet.

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Sortlist co-founder and CMO Nicolas Finet said that “Over the past 18 months or so we have spent more time behind a screen than ever. As a result of the pandemic, many people have been forced to work from home, spend copious amounts of time on Zoom calls and used their free time to scroll social media and utilize the array of apps at our disposal, but all of this time spent online can build up,”

Finet expressed that “it’s important that we remind ourselves that there is more to enjoy than just social media and online brows­ing,”

In the top 10 list, the Philippines is joined by countries such as Brazil, Colombia, South Africa, Argentina, Malaysia, Mexico, Indonesia, Thailand, and Taiwan. It’s said that Taiwan has the highest population to use the internet at 90%.

The study also revealed that an average person spends about 36 days a year on social media.

Via

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  1. It’s fascinating to see the statistics on social media usage among Filipinos. It really highlights how integral these platforms have become in our daily lives. I wonder how this impacts real-life interactions and mental health in the long run. Would love to hear more opinions on this!

  2. This study is really eye-opening! It’s fascinating to see how social media has become such a huge part of daily life for Filipinos. I wonder what this means for mental health and social interactions among younger generations. Looking forward to more insights on this topic!

  3. It’s fascinating to see that Filipinos are leading the world in social media usage! This really highlights how integral social media has become in our daily lives for communication and connection. I wonder how this impacts our relationships and mental health, though. Would love to hear more on that!

  4. It’s fascinating to see how deeply integrated social media has become in Filipino culture. While it’s great for connectivity and sharing experiences, I do wonder about the potential effects on mental health and productivity. It would be interesting to explore ways to balance social media use with offline activities!

  5. This is really interesting! It’s fascinating to see how social media has become such a significant part of daily life for Filipinos. I wonder what factors contribute to this trend—could it be the strong sense of community or just a way to stay connected with family and friends? Would love to hear more about the implications of this study!

  6. This is really interesting! It just shows how connected Filipinos are online. I wonder how this affects our daily lives and relationships. Social media can be a double-edged sword; it’s great for staying in touch, but it can also be overwhelming.

  7. It’s fascinating to see how social media has become such a huge part of daily life for Filipinos! It definitely reflects the culture of connectivity and communication we cherish. I wonder how this impacts mental health and local communities in the long term. Would love to hear more insights on the positive and negative effects of this trend!

  8. It’s interesting to see how much time Filipinos spend on social media! It really shows how integral digital connectivity is to our culture. I wonder how this affects our daily lives and relationships in the long run.

  9. This finding is really interesting! It shows how social media has become such a significant part of daily life for Filipinos. I wonder how this impacts their social interactions and mental health. Would love to hear more insights on this!

  10. This study is really interesting! It’s fascinating to see how social media has become such a big part of Filipino culture. I wonder how this impacts real-life interactions and relationships. Would love to hear other readers’ thoughts on this!