Filipino Gen Z individuals love to treat themselves when they’re shopping online.
In fact, self-reward is this age group’s primary reason for going online and shopping, according to a recent joint study by The Fourth Wall and Uniquecorn Strategies. The study found that 73 percent of Filipino Gen Z consumers living in urban residential areas have this mindset, believing that they deserve to treat themselves.
In terms of what influences this shopping behavior, 71 percent of Filipino Gen Z consumers indicated a need to relax after the stresses of school or work, 62 percent expressed a desire for happiness, and 58 percent do not want to miss out on trends.
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Many shoppers from this generation already have a degree of independence, with 50 percent earning income from work and ventures, while the remaining half still receive allowances from their parents. When they shop online, they make an average of six purchases every month. When considering a purchase, 81 percent value quality as the main factor. Ten percent prioritize price competitiveness.
The majority of urban Filipino Gen Zs are also meticulous shoppers, as they base their purchase decisions on trust and personal affinity. When they hear about a product via word-of-mouth recommendations or social media ads, 81 percent of respondents said they would seek customer reviews first before buying the product.
Having lived with Internet-enabled digital devices throughout their childhood, Filipino Gen Z prioritize convenience when they shop online. Using a mobile device is the primary tool for 92 percent of survey respondents, with 53 percent opting for cashless payment methods.