Local smart technology maker Cherry Mobile has taken the lion’s share of the tablet market in the second quarter of 2022 with a market share of 30.9 percent, according to IDC. A big part of the demand comes from the support of the LGU and various divisions of DepEd, which come in line with the government’s drive to technology-based learning amid the health crisis.
With increasing demand, the market saw a rise of 90.2 percent year-on-year as well as 89.2 percent quarter-on-quarter, a big majority of which—or 60 percent—is occupied by Cherry Mobile.
Cherry Mobiles’ surprising success in the local market sees popular brands getting trailed behind. Namely, Samsung in second place; Lenovo in third; realme in fourth; and Huawei in fifth place.
With more vendors entering the market in addition to DepEd and the LGU’s re-ordering and acquisition of tablets, the IDC anticipates the growing momentum to last through the end of 2022.
Apart from tablets, there also appears to be a growing demand for Chromebooks in public schools, potentially making ChromeOS-based products a trend in the future, which sees telecommunications companies scrambling to build the infrastructure required to support cloud technology.