Want to step up the quality of your content? Are you a video/photo professional who wants to upgrade your gear? Then you might want to check out this latest release from Sony Philippines, the Alpha 7 IV full-frame hybrid camera.

The new Sony Alpha 7 IV features a new 33-megapixel full-frame back-illuminated CMOS sensor and has a BIONZ XR chip for faster performance, and better image quality and color reproduction.


Sony claims it has reduced noise in low-light and good 15-stop dynamic range. The sensor is sitting in a 5-axis optical image stabilizer that helps achieve that up to 5.5 steps of shutter speed compensation that maximizes the ultra-sharp sensor.

The camera also has a better hybrid AF system, 10fps continues shooting with fast buffer release, and improved real-time tracking thanks to the help of AI. Sony also upgraded the real-time AF and pet/animal tracking. It even has a dedicated eye-detection AF for birds.


As for videos, it can shoot 4K movies at 60p. Plus, full-frame 7k oversmapling. It also has a 10-bit depth and 4:2:2 color sampling.

This camera also has AF Assists borrowed from Sony’s Cinema line of cameras. Plus, digital audio interface, and a built-in mic with wind noise reduction. It also has UVC/UAC support so you can use it as a webcam or for live streaming. WiFi 5G is also onboard for faster data transfer and remote control to Sony’s Image Edge Mobile app.


As for the hardware, it comes with a side-opening tiltable touch screen for great flexibility, a dedicated dial for photo mode, video recording, and S&Q. Plus, a customizable rear dial, and a Quad-VGA OLED viewfinder at 3.68-million-dots.

The Sony Alpha 7 IV has a starting price of Php149,999 for the body only. You can also pay Php159,999 to get it with the 28-70mm kit lens. Both models come with a free 64GB SD card and are now available in Sony stores nationwide.

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