Sony has introduced a new interchangeable lens targetted at vloggers with the new Alpha ZV-E10.

Unlike the A6000 series, the Sony Alpha ZV-E10 has been stripped off with a couple of complex features to make it a lot easier and straightforward to use, making it great for beginners.


But for the best possible image and video quality, it uses the same 24.2-megapixel APS-C sensor that can record up to 4K videos at 30fps under 4:2:0 8-bit.

If you plan to dabble in color grading, the camera can shoot in S-Log2, S-Log3, and HLG for a wider dynamic range that you can play with during editing.


It then features a flip-up touchscreen with a hinge that helps it to fully articulate. This lets you easily see what you’re shooting no matter where you place it — really handy for shooting vlogs.

But unlike the A6000-series, it lacks a dedicated electronic viewfinder (EVF). The flash is also missing, but there’s a hot shoe mount if you plan to get a separate one.

It may be a dumbed-down version of the A6400, but it does have a few things that the former lacks. For one, the record button is now on the top so it’s a lot easier to press. There’s also a tally light on the front that lets you know if it’s recording. Things that makes for a great vlogging camera.

So you can record right away, the ZV-E10 has large stereo microphones on the top. Sony even included a wind muffler in the box to eliminate wind noise. Dedicated ports for headphones and microphone is also present. Charging is done via the USB Type-C port.


The Sony Alpha ZV-E10 has a price of Php39,990 in the Philippines. It comes bundled with an E PZ 16-50mm F3.5-5.6 OSS lens. It also comes with free 2x 32GB SD cards. Pre-orders will happen from July 28 to August 22, 2021. You can get it in Black or White.

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