Google Search and Chrome will soon be equipped with new tools aimed at helping users find discounts. In an effort to compete with deal-finding tools like Honey, Google has announced the introduction of features that will make it easier for users to locate and take advantage of discounts.

The tech giant revealed on Tuesday that it will be creating a dedicated page for deals on Search, while Chrome will receive features that actively search for discount codes and provide users with price insights.

The new deals search results page on Google Search will serve as a centralized hub where users can find products that are currently on sale across various websites. Deals will be categorized into sections such as apparel, electronics, toys, and beauty. Users will also have access to discounts from different types of merchants, including big box stores, local stores, direct-to-consumer brands, designer labels, and luxury multi-brand retailers.

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By scrolling through the categories, users can easily find popular stores that offer deals on the products they are interested in. Clicking on a specific product will allow users to learn more or visit the merchant website directly. Google further highlights that the page will take users’ preferences into account if they are signed into their Google account.

To access the Google deals page, users can search for “shop deals” or use specific category searches such as “shop sneaker deals.”

Not stopping at Search, Google is also enhancing the discount-finding capabilities of its Chrome browser. When opening a new tab, Chrome will display a “Resume browsing” card that shows products users have recently viewed on shopping sites and indicates if they are currently on sale. Additionally, a new Discount tag icon in the Chrome address bar will provide users with available coupon codes when they visit a product page on a shopping site.

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Google is also introducing its price insights feature to Chrome on desktop, which is already available on Search. Users will be able to view a price history graph for up to the past 90 days, along with the typical price range for a product on the current page by clicking on the “Shopping insights” label in the Chrome address bar.

Moreover, Google is streamlining the process of setting price drop alerts from both Search and Chrome. On mobile devices, users can now click on the bell icon next to a product name on Search to receive email and push notifications when the price drops from any retailer. Chrome users can also bookmark products in a new Shopping list folder and receive price tracking updates.

With these new tools, Google aims to make it easier and more convenient for users to find and take advantage of discounts across the web.

Via: TechCrunch

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