Google is seeing itself in deep trouble after a class-action lawsuit was filed against it last week over an alleged case of the company selling users’ data.
The issue, in particular, revolves around real-time bidding which is said to give companies who make bids for advertising space on user’s web browsers access to users’ sensitive information. Some bidders are even said to do the bidding without the intent of actually winning because of the data being siphoned in the process, regardless.
As per the lawsuit, the complainants are in action on the behest of themselves as well as virtually all Google account holders residing in the United States and whose personal information were peddled without consent.
- Your Google Drive will be deleted if you’ve been inactive for too long
- Google Photos to end free storage service on June 1, 2021
In a bid to identify the entities who managed to get ahold of the private data, the plaintiffs employed the expertise of associate professor at Northeastern University’s Khoury College of Computer Sciences, Professor Christo Wilson. He subsequently finds at least 1.3 million individual Google ads systems publishers who could be potential recipients in the real-time bidding (RTB) Bidstream data.
Acting behind the lawsuit is law firm, Bleichmar Fonti & Auld LLP, whose previous successes involve winning over settlements that cost tens and hundreds of millions of dollars.