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Google Philippines to pause election ads for 2022 national elections

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Google Philippines announced in a press release that it will stop accepting election-related ads in the country during the election campaign and silence periods. Those include from February 8, 2022, until May 9, 2022.

This new policy covers the election ads purchased through Google Ads, Display and Video 360, and shopping platforms that advertisers aim to place on Google, Youtube, and partner properties.

The advertisements in subject are those that promote or oppose any political party and person/party running for public office.

As per Google, the move is for them to focus their efforts and resources in election-related initiatives that aim to help the people gain access to useful and accurate information using “product features and media literacy programs, encourage participation in the voting process, and help protect the integrity of the elections.”

Related

Google claims that related initiatives have already started earlier this year. There’s the #MagpaRehistroKa by the COMELEC, MullenLowe TREYNA, and Dashboard Philippines. Google showed its support for the voter registration campaign by hosting the website using Google Cloud and promoting the initiative on its social media handles.

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